INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT IN ENUGU STATE.

INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT IN ENUGU STATE.

Background of the Study

In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, be it military or civilian coming out with one programme or the other aimed at improving the standard of life that are found in the rural or communities areas, who obviously form the bulk of the Nigerian population. In recent years, there has been a growing awareness that no nation can develop without deliberately undertaking the development of its community such development or transformation is however, possible only when the community population is various areas are participate in activities directed at their own development as well as the development of the nation, by the government. The significant role of information in policy formulation cannot be over emphasized. This is because well cor-ordinated system of information dissemination brings about significant change in the society. There is no doubt that communication is as old as man himself is. It was through the effective nature of communication for example, Oputa J.S.C September, 20 1993 agreed with this 2 when he said that “There is no doubt the mass media the press the radio and all these have a tremendous influence of our behavior modern man will readily agree that many of his attitudes, judgments and stance on various social or political issue are heavily influenced or even shaped by his exposure to ideas and suggestions, feed in him by the mass media” To achieve the above task, the radio programmes instrument to the transformation of the general life of the people. The programmes must reflect the problems and aspirations of the society they serve. Further more, the programmes which are intended to enhance the social awareness of the individual and faster national unity, cultural integration, must also make the individual an because “we see the mass media of communication as possessing that magical awareness, creating innovative, knowledge imparting empathy raising and knowledge and skill multiplying. It is a well know fact that radio seeks to informs, stimulate, educate, entertain and mobilize the citizen for development and to cultivated responsible outlook on community and national activities. Radio has been recognized as having the potentials to effect human enhancement and develop a viable society, Radio is considered as a powerful medium of communication. It appeals to the two senses of hearing and sight. It promotes openness, accountability and transparency, the qualities which are essentials to social effectiveness both economic and political development. 3 On the other hand, radio has been referred as a „theatre of the mind where imagination is activated by second voice and sound effect‟. To a larger section of the society, radio is the leading medium of mass communication people in community areas can receive radio messages from their sets. It is comparatively cheap when compared with other media of mass communication it is also portable and timely. It is against this background that this work wants to find out the influence of Caritas Radio 98.7fm.

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